●Collaborate and oversee researching to identify opportunities to reach new market
segments, ecosystems and events through crafting programs.
●Craft a program strategy that includes campaigns that will be executed for lead
generation and brand awareness.
●Successfully convert programs into channels that can produce repeatable MQL and
SQL flow to the pipeline.
●Strategize and Operate a successful reactivation flow for the MQL Database to convert
into an SQL.
●Monitor competition with regards to offerings, partnerships, pricing and brand
●Set OKRs, track and report on team goals on a monthly, quarterly and yearly basis.
●Develop MQL and SQL targets with the senior management and review delivery
performance each quarter.
●Responsible for the MQL forecast and SQL forecast to the management.
●Setup, manage and oversee MQL board and inbound activity on the CRM.
●Analyze MQL behavior and determine customer personas on a regular basis.
●Own the company brand and ensure all marketing activities & materials are adhering to
the brand guideline.
●Own strategic brand position among competition and craft strategies and operations to
differentiate and elevate the brand position.
●Oversee all Social Media & Digital Channels and the Company Website to ensure timely
responses on customer interactions based on the defined SLA.
●Craft short term, mid term and long term goals for the Company Website.
●Oversee and manage content marketing efforts for the Company brand.
●Oversee design and crafting marketing collateral for sales presentations, promotional
material, agreements and other documents as required.
●Craft and oversee process execution for customer testimonials and case studies.
●Prepare and manage monthly, quarterly and annual budgets for the Marketing
●Strategize the Marketing Team Roles and Members and work towards a strategy of
hiring talent required alongside the HR department.
●Mentor, Train, Evaluate the Marketing Team and work with management on
●Evaluate new tools for Marketing and timely integrate them into the workflow to improve
performance of the Marketing Department.
●Constantly learn new techniques and strategies in the context of Marketing by attending
industry seminars, events, and courses.
●Collaborate and work with industry consultants on specific marketing aspects if and